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BNP Paribas Cardif

Linking partners and clients

90 million people around the world have something important in common: they are insured by BNP Paribas Cardif. Founded 40 years ago, the insurance subsidiary of BNP Paribas has become a global specialist in personal and property insurance, with a presence in 36 countries across Europe, Asia and Latin America.


An innovative business model

BNP Paribas Cardif's success is anchored in an innovative business model. The company develops savings and insurance products and services, and distributes them through a network of partners, including banks, credit companies, the insurance units of automobile manufacturers, telecoms operators, insurance brokers, retail chains, etc.


BNP Paribas Cardif works very closely with these partners, nurturing strong relationships based on mutual confidence. These direct relationships guarantee an in-depth knowledge of partners' methods, as well as their clients, enabling BNP Paribas Cardif to provide solutions that are seamlessly integrated with their sales processes and perfectly matched to the needs and expectations of clients.


Expertise both local and global

BNP Paribas Cardif analyzes each step in the client experience—at points of sale, through customer contact centres or via the Web—in order to determine the right moment to propose a value-added offer. It analyzes markets and identifies new opportunities, drawing on customer knowledge and deep expertise in insurance. The global footprint of BNP Paribas Cardif is backed by integrated information systems and platforms to facilitate either local or global management of partnerships. What's more, this organization allows efficient replication of successful products in different countries or different market segments.


The BNP Paribas Cardif promise is elegantly simple: consistent and uniformly high service quality, continual innovation and optimized revenue performance.


Two businesses: savings and protection

A recognized specialist in creditor insurance, its legacy business, BNP Paribas Cardif has astutely anticipated trends in the world economy to expand its range.


The protection offer covers individuals (health insurance, property & casualty insurance, involuntary unemployment, etc.) and also protects budgets, income and credit cards. BNP Paribas Cardif savings solutions (unit-linked life insurance contracts, diversified asset contracts, capital protected products, etc.) let people grow their savings, plan for retirement, etc.


An organization built for efficiency

BNP Paribas Cardif works through three channels to efficiently develop and distribute its products: the BNP Paribas group, which distributes products through retail branches and subsidiaries; the Partnerships channel for other banks, financial institutions, consumer credit companies, credit subsidiaries of automakers, retail chains and other partners; and Digital & Brokers, for distribution via the Web and insurance brokers.